Online video is clearly a hot topic. While the internet is undoubtedly exerting a profound effect on the television industry, it’s important to maintain a sense of perspective. YouTube, which did not exist four years ago, now generates over 5 billion video views a month. That’s an incredible number, but we must not forget the billions of hours a day that are still spent watching television worldwide. In advising clients, informitv often faces the challenge of informing existing media players of the significant threats and opportunities presented by online distribution, while managing expectations about the real size and value of the market.