While British television executives tend to converge on Edinburgh and Cambridge to discuss their perennial parochial problems, Amsterdam remains the place to take the temperature of the broader market and see what’s coming next. Despite some pessimistic predictions, over 45,000 people attended IBC this year, with visitor numbers down less than five percent. Some may have stayed for fewer days, as the show floor felt less crowded. The mood was cautiously optimistic, despite the economic recession. The associated conference reflected the reality of the tremendous change that is taking place in electronic media distribution. The trending topics were 3DTV and the blending of broadcast and broadband, with internet technologies increasingly important. Reflecting this convergence of communications, next week informitv is pleased to be associated with a new event in London, the Social TV Forum, focussing on connecting broadcast with social networks. Tweet your friends.