Netflix numbers disappointed many analysts and investors when customer gains fell below company projections. Customer churn is inevitable for a subscription business and Netflix is no exception. The more subscribers a company has, the more it needs to acquire just to maintain its numbers. AT&T reported a net decline in television subscribers in the second quarter, although it added over a third of a million for DIRECTV, while DISH reported a substantial net subscriber loss, despite signing up over half a million customers. These numbers should be seen in context, which is why we track them in the informitv Multiscreen Index. This shows that the top ten television service providers in the United States have less than 1% fewer subscribers between them than they did two years ago.