The issue of interactive television standards has been the subject of much correspondence to informitv in recent weeks. The reality is that for current and prospective service providers, the choice of middleware is a crucial strategic technology choice with long-term implications. There are also key questions of standards, technologies and formats facing those delivering online video. For anyone requiring genuinely independent advice, informitv can provide impartial consultancy, drawing on experts with extensive experience in all the available technologies. For more information on these and other consultancy services, feel free to contact informitv today.