In a world of virtually infinite choice, the traditional scheduled channel paradigm begins to break down. It seems that people may be more prepared to search for something to watch if they have the right tools and the results are relevant. That works if you already know what you are looking for, but how do you discover new things? Many believe that editorial, social and automated recommendations hold the keys to programme discovery. Marketing and promotion are also critical to driving demand for on demand viewing. As I have often noted, a really smart television would already know what I want to watch. But how do I know what I want to watch? That is the real question. How do you decide what to watch on television?