There’s a continuing conflict for control of the living room screen. While corporations may want control of the customer, it’s viewers that are in control. Half the homes in Britain have four or more remote controls. You and I may have more, not to mention various mobile handsets and touch screens that can be pressed into service. The key question is who has control of which remote and what device or display they’re controlling. It typically takes multiple remotes just to view a movie. With some notable exceptions, many remote controls appear to have been designed by engineers and accountants. But it’s the user experience that will ultimately control the future of television.