There will not be a regular newsletter next week as it is a public holiday for many. Meanwhile, this week I make no apology for focussing on online video, where most of the innovation in interactive media seems to be taking place. Broadcasters are now falling over themselves to embrace broadband as an additional form of digital video distribution. After decades of talking about interactive television, the real developments are once again taking place online. At the IPTV World Forum in London last week it was apparent that telcos can no longer view video-on-demand movies as the compelling killer application. Instead, they will need to embrace the integration of video, voice and data services, rather than simply bundling them on a single bill. They would be well advised look to online, rather than at cable television, for the developments that will make their services distinctive and truly interactive.