With Netflix adding another 5 million international subscribers in the last quarter, the chief executive of ITV, the leading commercial broadcaster in the United Kingdom, has warned that the window is closing for the country’s public service broadcasters to create a credible online video rival. ITV sees a subscription online video service as a strategic priority. So far it seems that discussions between ITV, Channel 4 and the BBC have yet to align their respective objectives. It is ten years since the broadcasters attempted to justify their proposed UKVOD joint venture, otherwise known as project Kangaroo, to the Competition Commission, which subsequently blocked it on the grounds that it could restrict the wholesale video market.