With almost half of homes in the United Kingdom subscribing to an online video service, the global number is forecast to rise from over 357 million in 2018 to exceed half a billion in 2024. With many homes subscribing to more than one service, that will take the total number of subscriptions towards a billion by then, as forecast by Digital TV Research. Meanwhile, global pay television revenues are forecast to fall from a peak of over $200 billion a year in 2016 to $177 billion in 2024.