We are seeing a lot more online video on television these days, with webcams enabling remote contributions from programme participants in their homes. The quality of the lighting, composition, images and sound may leave a lot to be desired compared to what we have come to expect from professional production practice. Yet in some ways it feels more authentic in its aesthetic. We have been conditioned to accept such compromises from our own increasing experience of video calls and video conferences, which often leaves a lot to be desired. The quality will continue to improve, as our expectations rise, leading to profound changes in the way we work and what we see on our screens.