Aereo has put its online video operations on pause as it considers its next steps following a ruling that it breaches the copyright of broadcasters. The irony is that the Supreme Court concluded that despite its claims to technical innovation, Aereo essentially looked like a cable company. It may not be the end of the line yet, as Aereo still has the option to change its business model, although as others have discovered, it can be difficult to disrupt the established television ecosystem.