Seen by some as the next big thing, mobile video is emerging from limited streaming services to embrace broadcast approaches.
A conference in London last week was dedicated to the DVB-H standard, a development of the system used for digital terrestrial television. Much of the discussion, some of it rather technical, was around the technology of transmission and reception, chipsets and handsets. There was a general view that interactivity would be important, if only to support the business model, but comparatively little consideration about the sorts of services that people will actually want to use. Prospective operators are investing their optimism in the results of recent trials, which show some level of latent consumer interest, if not overwhelming demand.
We are currently researching this area for a forthcoming industry report, and would welcome your views on the significance of mobile television and video services.