The emphasis in online video operations is often on the technical efficiency and usability testing of services. While the viewer experience can be measurably improved and optimised through algorithms and data, it is also important to consider the creative aesthetics of how programmes are promoted and presented. Broadcasters have dedicated departments devoted to this. Many online video providers still fall far short of creating a satisfying televisual experience. They could learn a lot from traditional linear television channels.

There will be no CONNECTED VISION newsletter next Monday as it is a public holiday for some of us. Meanwhile feel free to get in touch with informitv if you would like to learn more about what we can do to help enhance your online video experience. I’ll be at IBC in Amsterdam in September if you would like to discuss further.