The BBC has been given the green light, or at least a flashing amber light, to proceed with caution in extending the BBC iPlayer from a ‘catch-up’ service to one where programmes are available for 12 months as standard, with some for longer. Our analysis of BARB viewing data shows that the BBC iPlayer accounted for almost half the viewing across broadcaster video on demand services in the United Kingdom in 2018. It still amounts to an average of less than 10 minutes per person per day of viewing on computers, tablets and phones. It varies by age group, but the vast majority of viewing of television programmes is perhaps unsurprisingly still on the television screen.