Plans for an international version of the BBC iPlayer are long overdue and will be welcomed by many outside Britain. Anyone expecting something similar to the domestic service may be disappointed as the rights to many programmes will not be available internationally. Those that are can already be found online. Given experience elsewhere the real revenue potential is uncertain. The risk is that a purely commercial strategy will have less impact than the bold vision that an organisation like the BBC could uniquely achieve. As an international media player, the BBC is well placed to set the international standard for online video distribution. The approach and standards that BBC Worldwide chooses to adopt will therefore be critical.