As the sun sinks into the Indian Ocean, this edition of the informitv update comes from Perth, home of the Interactive Television Research Institute. Far from Hollywood or Madison Avenue, this is one of the few academic centres in the world that is actually exploring how users respond to new forms of interactive television advertising. Australia has the potential to be a leading market for digital television, but has been hampered by restrictive regulation and the influence of major media owners that has served to preserve and protect the status quo. There are signs that this could be changing. The business of commercial television is ultimately still about selling advertising airtime. Investment in both compelling creative executions and new forms of technical delivery will be essential to maintain this basic business model. In London next month I will be chairing the fourth annual ITV Advertising Show at the IPTV World Forum, with speakers from across the interactive television advertising industry. I look forward to seeing you there.