As a longstanding proponent of broadcast and broadband convergence, it is encouraging to see the HbbTV standard gaining traction internationally. I have just returned from Australia, where the specification will form the basis of the new Freeview Plus platform, bringing together broadcast channels and services delivered over broadband. There is now the opportunity to embrace the standard for the next generation of Freeview in the United Kingdom, offering a firmer foundation for the future of terrestrial television and a migration path to more connected services.