For all people like to talk about viewing anytime, anywhere, the television business remains resolutely territorial, with rights typically partitioned by geography. A recent legal opinion suggests that imposing national exclusivity may be incompatible with the single market in Europe. If that view is maintained by the European Union Court of Justice, it could open up the market for pay-television services across borders, with significant implications for rights holders. The global internet is also stamping over traditional transmission footprints and may ultimately require new approaches to releasing rights. For media brands that are less limited by the legacy of broadcasting, internet connected video devices and displays offer an opportunity to reach a global market. As global networks like Google, Facebook and Twitter show, that worldwide market is much larger than any national broadcast audience.