The end of television has often been foretold, generally by people who profess not spend much time watching it, but as I often observe, there’s a real risk of confusing the technology of distribution, the audio-visual medium, and the form, format and function of television as we know it today. It’s difficult to imagine that most people will forego the three to four hours they typically spend every day watching what we currently call television, but stranger things have happened within a generation. Understanding the future of television requires an understanding of why people watch it today, but any assumption that traditional television, and the business of broadcasting that supports it, can become digital without being otherwise disrupted may be wishful thinking.