British broadcasters are now backing Freeview to develop as a connected television service. The only surprise is that it has taken so long to reach this conclusion. After many millions of pounds and years of development, YouView as its supposed replacement has supported the commercial ambitions of its broadband stakeholders but failed to deliver the promise of an open standards-based platform for broadcasters. For over five years since its inception as Project Canvas, informitv has raised consistent concerns about the approach adopted. While serious questions remain regarding how YouView was allowed to develop despite an increasing chorus of criticism from across the industry, the urgent objective is now to focus on the future of Freeview to secure the status of free-to-air television in the country.