I refer not to the rather irritating practice of pushing promotions over the end of programmes but to the global cooling of the economic climate. We are seeing strategies being reviewed, forecasts and assumptions being reconsidered, and increased due diligence from investors. The recession is providing a justification for many companies to cut costs and rationalise their inefficiencies by shedding jobs to satisfy shareholders. In Britain, BT is planning to cut 10,000 contractors, while Virgin Media will shed over 2,000 staff and ITV will lose 1,000 posts. Yet those that invest wisely during the downturn are more likely to be successful in the long term. Now is more than ever a time for big picture thinking.