In covering this emerging market we often come across interesting ideas that deserve to succeed but have failed to maximise their chances of success. Communications media and technologies are converging in many ways, creating threats and opportunities for established businesses and new entrants. Creative media people may not necessarily understand the available technologies, while technologists may not fully appreciate the media market. This is where informitv can help. Through our unique understanding of the real requirements of end users, and the underlying technologies and media businesses, informitv can contribute to the creation and delivery of more successful products and services. Our creative consultancy can enhance your existing proposition or assist you in entering new markets and developing new business. Feel free to contact me in complete confidence to find out more about how informitv can help you today.