This week sees the start of IBC in Amsterdam, the leading annual European convention and exhibition for the electronic media industry. This year a Connected World Hub will bring together the IPTV, Mobile and Digital Signage zones. In addition to the exhibition, there is a comprehensive conference, with streams on technology, content and the business of broadcasting, which informitv has helped to shape. Once again, informitv is also pleased to support the MPEG Industry Forum Master Class, covering new developments in compression and the future of over the top television distribution. While IBC is still very much rooted in the world of television, it is becoming clear that digital media blurs the boundaries between broadcasting, publishing, communications and information technology.