Conventional wisdom would have us believe that we are consuming content in new ways. Yet television is not content. Television is a media product or service. It’s an experience, whether personal or shared. The packaging and presentation is often more important than the transmitted message. We do not consume television. When we watch television we do not use it up. It becomes part of our collective consciousness. It’s a non-rival good and it actually becomes more valuable as more people watch. That’s the network effect. The Super Bowl is likely to have been one of the most watched television programmes in America of all time. While we have ever more choice and flexibility about what, where and when to watch, it seems we generally still enjoy the shared experience of a television event. It makes us feel content.