There were mixed reactions to news that the joint video venture between three of the main broadcasters in Britain has been referred to the Competition Commission. Those involved have naturally expressed their disappointment at the decision. Broadcasters are accustomed to regulation and competition and indeed cooperation, but they are not above the law when it comes to consumer protection, as they discovered when dealing with premium rate phone calls. As free-to-air broadcasters develop a more transactional relationship with their audiences, they are competing in a market like any other. In this case it could be seen as an oligopoly. In any other industry, a formal co-operation between three dominant suppliers would raise considerable competition concerns.