This week will see the publication of a government white paper on the future of the BBC and the renewal of the Royal Charter under which it operates. As ever, the debate will be about funding, governance and independence. What’s really needed is a clear view of the long-term role of the BBC. The stated mission is to enrich people’s lives with programmes and services that inform, educate and entertain. The current vision is to be the most creative organisation in the world, which is a fine ambition but may not be appropriate. The official public purposes are bland, bureaucratic and conscientious. So what’s the big bold concept that will uniquely define the future of the BBC? So far this vision has been distinctly lacking all round.