This week I will be at The Future of TV Advertising Global conference in London. One of the key themes will be how to deliver addressable television advertising at scale. Some pioneers with vertically integrated platforms, like Sky with its AdSmart system, have been doing this successfully for years. Although broadcasters can target viewers with their online video services, the real challenge is how to deliver something similar for their broadcast channels, while they still have an audience and a reach that can build brands.