Once again, 4K displays with four times the resolution of high-definition television were presented as the next big thing at CES. Expect to see many announcements this year related to Ultra HD. The World Cup in Brazil will provide a showcase for the format. The screens are already becoming more affordable. While screen suppliers are driving the move to higher definition displays rather than consumer demand, it seems as technologically inevitable as the transition from standard to high-definition television. It may be a decade before it becomes mainstream, but anyone involved with video needs a strategy for going beyond high-definition.